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Color is an important factor in getting your customers’ attention in today’s crowded marketplace. Numerous studies indicate that color increases readership and retention by a whopping 40-60% over black and white print. Adding a splash of color to a simple graphic on your customer-facing labels and receipts is a great way to capture the attention of a broad audience by highlighting your brand or a particular product or service. And HOW the color is applied is an important consideration in maintaining a consistent and professional representation of your brand. Here’s what you need to know.