Woman wearing a Brother RuggedJet 3 inch mobile printer on her hip, scanning a price tag on a shelf with a handheld scanner as the printer prints a price label.

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Price label printers

From in-aisle shelf labeling to price tag markdowns, there’s a lot to consider when choosing the right printer for your retail labeling needs.

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Why Brother label printers?

Retail is competitive and constantly changing – and you need price labeling and pricing strategies that are fast, flexible, and fluid to keep up. Discover real-time labeling technology that integrates easily, stays connected, and helps you compete at speed in the store. See the powerful price label printers that help make it all possible.1

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Rugged reliability

Built to handle the constant demands of today’s omnichannel retail environment.

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Enhanced efficiency

Mobile-first printers that equip store employees to do their jobs faster and on-the-go.

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Versatile print width

Choose from 1-inch to 4-inch and 8.5-inch print widths to match your price labeling application.

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Seamless connectivity

Easily print from a PC or mobile device using Wi-Fi®, Bluetooth®, AirPrint® or USB connections.

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Speeds you need

Keep your operation moving with print speeds ranging all the way up to 8ips.

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Quality resolutions

Worry less about print quality with models ranging from 203dpi up to an impressive 600dpi.

Price labeling solutions for retailers.

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Grocery

Print in-store shelf labels, deli packaging and nutrition labels, or product price discount labels on-the-go with our 1-inch to 4-inch price label printers that are easily integrated and highly connected.

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Speciality Retail

Use price label printers for your in-store adaptive pricing strategy. Apply product updates or discounts quickly and efficiently that help with bottom line savings.

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Food, Beverage & Convenience

Stay competitive with your flexible pricing strategy with our compact, mobile, and affordable price label printers for quick and easy shelf and product labeling in any retail environment.

Make scan-to-print price labeling easy with QuickDeploy.

Brother QuickDeploy bundled labeling kit box next to a Brother TD 2-inch thermal printer with a scanner on golden yellow background.

QUICK DEPLOY

Bundled Labeling Kits

Customizable bundled labeling solutions that include everything you need in one kit, making it easy to print high-quality price labels for your specific need.

  • Custom configurations
  • Hassle-free integration
  • On-demand data
  • Easy loading capabilities
  • Seamless connectivity

Which type of price label printer is right for you?

For your business application, choose which model fits best based on label width, printer speed and use-case.1

Compare the models
RJ-3200 icon
RuggedJet
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PocketJet
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TD 2
TD-4TN icon - black
TD 4
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Titan
Technology Direct Thermal Direct Thermal Direct Thermal Direct Thermal & Thermal Transfer Direct Thermal & Thermal Transfer
Print Width 1in to 4in 5.8in to 8.5in 1in to 2in 1in to 4in 2in to 4in
Resolution Up to 203dpi Up to 300dpi Up to 300dpi Up to 300dpi Up to 600dpi
Print Speed Up to 6ips Up to 3ips Up to 6ips Up to 8ips Up to 14ips
Uses Price labels, discount labels, receipts, tags Full-page Avery® price labels, discount labels Price labels, discount labels, receipts, tags Price labels, discount labels, receipts, tags High-volume price labels, discount labels
Learn about the series Learn about the series Learn about the series Learn about the series Learn about the series

Explore price label printers printers.

48 Products

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Brother Desktop TD4650TNWB - Front Facing

TD 4750TNWB

High-resolution 4-inch thermal transfer desktop printer with Wi-Fi®, MFi and Bluetooth® wireless technology

front view of TD-2020A

TD 2020A

Standard-Resolution 2-Inch Direct Thermal Desktop Printer with USB

front view of TD-2125N

TD 2125N

Standard-Resolution 2-Inch Direct Thermal Desktop Printer with USB and Network Capability

front view of TD-2125NWB

TD 2125NWB

Standard-Resolution 2-Inch Direct Thermal Desktop Printer with Bluetooth®, Wi-Fi® and Network Capability

Brother TD 4410D Series Printer - Front View

TD 4520DN

High-resolution 4-inch direct thermal desktop printer with USB and network capability

Brother TD 4420TN Series Printer - Front View

TD 4420TN

Standard 4-inch thermal transfer desktop printer with USB and network capability

Brother TD 4420TN Series Printer - Front View

TD 4520TN

High-resolution 4-inch thermal transfer desktop printer with USB and network capability

Brother TD 4550DNWB Series Printer - Front View

TD 4550DNWB

High-resolution 4-inch direct thermal desktop printer with Wi-Fi®, MFi and Bluetooth® wireless technology

Brother TD 4410D Series Printer - Front View

TD 4210D

Entry-level direct thermal desktop printer with USB

Brother TD 4410D Series Printer - Front View

TD 4410D

Standard 4-inch direct thermal desktop printer with USB

Brother TD 4410D Series Printer - Front View

TD 4420DN

Standard 4-inch direct thermal desktop printer with USB and network capability

Brother Desktop TD4650TNWB - Front Facing

TD 4650TNWB

Standard 4-inch thermal transfer desktop printer with Wi-Fi® and Bluetooth® wireless technology

No products to compare

VIDEO

Mobile price label printers that help employees work more efficiently with less interruptions.

RuggedJet 3-inch mobile price label printers are made to keep your operation running. They help you get connected, stay connected, and serve your customers fast with uninterrupted performance, a long battery life, and an easy-to-carry design built for any retail.

See RuggedJet 3 mobile printers

SOFTWARE

Smart solutions for your needs

Implement easily, update seamlessly, and print freely with innovative software and apps.

See all solutions
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SAP® Vendor Partner
As a gold-level member of the SAP® Printer Vendor program, Brother enables easy printing to our printers direct from within the SAP® ERP environment.
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SOTI Connect Mobile Device Management
Manage and secure large deployments of printers and other devices with this web-based IoT management solution.
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BarTender® Label Management Software
Easily design, manage and print your documents, barcode labels and RFID tags with BarTender to improve quality, ensure compliance and reduce IT costs.
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NiceLabel Label Management System
Easily design barcode labels in minutes using a simple Microsoft® Excel database.
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TEKLYNX CODESOFT Barcode Label Software
Create barcode labels fast with helpful wizards, an intelligent interface, and robust database connections.
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P-touch Editor Design Software
Create custom documents, labels, receipts, tags, and most industry-standard barcodes with this easy-to-use label design software.

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