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Feature-rich RuggedJet™3 engineered to make printing shelf edge labels, POS receipts and product labels simpler, faster and more reliable for retailers

BROOMFIELD, Colo.–(BUSINESS WIRE)–Brother Mobile Solutions, Inc. (BMS) a wholly-owned subsidiary of Brother International Corporation and premier provider of mobile and desktop printing solutions, announces the launch of its new RuggedJet™ 3 mobile label and receipt printer series at RetailNOW 2014, August 3-6, in Orlando, Florida. Sponsored by the RSPA (Retail Solutions Providers Association), the event highlights technology systems and products for the retail industry.

The RuggedJet™ 3 is the newest addition to the growing family of Brother printing solutions for retailers. Engineered to be fast, simple and extremely intuitive for retail associates to use, these sleek label and receipt printers also come equipped with the connectivity, OS and warranty features that retail decision makers want in the 3-inch category.

The RJ-3150 model features a large, full-color graphical LCD display – an industry first – with intuitive, interactive menus that simplify printing of 1-inch to 3-inch wide shelf edge labels, POS receipts and product labels. Brother Mobile Solutions credits this important new enhancement and significant evolution in mobile printing ergonomics to the technological expertise of parent company Brother International – a 60-year market leader in printing products for the small office, home office industry.

The series features two models, the RJ-3050 and the RJ-3150, both with dual wireless connectivity via WiFi and Bluetooth for reliable operational mobility inside, outside, or virtually anywhere in the store. The RuggedJet™ 3 also meets the urgent need for printers that work with multiple operating systems and devices. The series is compatible with Windows®, iOS®, Android, Windows Mobile laptops, tablets and smartphones. And with ZPL II and CPCL emulations, this printer can be a direct drop-in replacement for many other 3-inch printers currently deployed.

Ravi Panjwani, Vice President Marketing and Product Management for Brother Mobile Solutions, notes: “We believe the new RuggedJet™ 3 mobile printer will be a leading choice for retailers because it’s so simple and intuitive to use – yet speaks to the complex pain points retail IT decision makers have expressed. We’re particularly proud to be the first to offer the large color, graphical LCD display – an enhancement that really helps shorten the learning curve and improve the end-user experience.”

The series has been engineered to serve a variety of industries but can handle virtually all of a retailer’s small-format printing requirements including; shelf edge labels, POS receipts, product labels and tags, and even promotional coupons.

Simplifying Mobility in Retail and Beyond

The RuggedJet™ 3 mobile label and printers are engineered to serve not only retail, but a wide range of mobile and field enterprises, including:

  • Public Safety for issuance of parking tickets
  • Field Service Agencies and Businesses, such as utilities, pest control companies, landscaping and handyman services
  • Route Accounting for direct store delivery of grocery items, beverages, snack foods and bakeries
  • Manufacturing and Warehouse Operations for deliveries and shipments, inventory management, and tracking or inventories of raw material, supplies and finished goods
  • Health & Safety Inspections for restaurants, bars, hotels, resorts, and food service trucks

Compact, lightweight and budget-friendly, RuggedJet™ 3 printers round out the family of retail printers by Brother Mobile Solutions. Also included in the retail lineup are the TD-2000 2-inch transportable desktop/mobile printer – with large, easy drop-in roll media and rechargeable battery, and the RuggedJet™ 4-inch mobile label and receipt printers – now with AirPrint – for warehouse and back of store operations.

Like all RuggedJet™ products, the new 3-inch printers employ proven thermal printing technology, which delivers high-resolution print quality, extreme reliability and low maintenance costs. The printers are ergonomically designed for comfort and their rugged construction makes them tough enough to withstand rough handling and repetitive use. The new mobile printers deliver fast print speeds (up to 5ips), are IP54 certified, 6-foot drop-tested and come with Brother’s exclusive “bumper-to-bumper” warranty*.

For more information about Brother RuggedJet™ 3 mobile label and receipt printer, please call 800-543-6144 or visit

About Brother Mobile Solutions

Brother Mobile Solutions, Inc. is a wholly owned subsidiary of Brother International Corporation which had revenues of approximately $1.7 billion in fiscal year 2013. Brother International Corporation and its subsidiaries employ over 1,100 people in the Americas. For more information, visit

* See limited warranty and 2-year limited warranty for details. For warranty information, ask your Brother Mobile Solutions, Inc. sales representative or visit

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